Rusudan Mamatsashvili, Deputy Head of the National Tourism Administration visited Kutaisi within the framework of the International Business Forum. According to Rusudan Mamatsashvili, today's forum is an important step forward for the development of tourism. "Imereti has a huge potential for tourism development. The national administration is doing a lot to bring more tourists to the region. It is very important to establish a destination management organization (DMO) that allows us to carry out marketing activities more effectively. This organization is a driving force for tourism development. "We will look at it with hope. It will not only increase the awareness of our tourist facilities, but also attract investment,"said Rusudan Mamatsashvili .